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> <channel><title>STC Europe SIG &#187; content strategy</title> <atom:link href="http://www.stc-europe.org/tag/content-strategy/feed/" rel="self" type="application/rss+xml" /><link>http://www.stc-europe.org</link> <description>Society for Technical Communication&#039;s Europe SIG</description> <lastBuildDate>Mon, 23 Jan 2012 11:58:13 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>Get Smarter About Content Strategy</title><link>http://www.stc-europe.org/2010/04/23/get-smarter-about-content-strategy/</link> <comments>http://www.stc-europe.org/2010/04/23/get-smarter-about-content-strategy/#comments</comments> <pubDate>Fri, 23 Apr 2010 10:00:28 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Conferences]]></category> <category><![CDATA[content strategy]]></category> <category><![CDATA[Content Strategy Forum]]></category> <category><![CDATA[csforum10]]></category> <category><![CDATA[stc france]]></category> <category><![CDATA[stc transalpine]]></category> <category><![CDATA[strategy]]></category> <guid
isPermaLink="false">http://www.stc-europe.org/?p=435</guid> <description><![CDATA[by Karen Mardahl Wow! An STC event that is covered by the Huffington Post. Wow! STC France and STC Transalpine deserve a round of applause louder than exploding volcanos for putting together such an excellent event! I didn&#8217;t attend, but I can feel the waves of excitement pouring out of Paris. It seems everyone had [...]]]></description> <content:encoded><![CDATA[<p><em>by Karen Mardahl</em></p><p>Wow! An STC event that is covered by the Huffington Post. Wow! <a
href="http://stcfrance.org/" rel="external" tabindex="1">STC France</a> and <a
href="http://www.stc-transalpine.org/" rel="external" tabindex="1">STC Transalpine</a> deserve a round of applause louder than exploding volcanos for putting together such an excellent event! I didn&#8217;t attend, but I can feel the waves of excitement pouring out of Paris. It seems everyone had a fantastic time. <a
href="http://twitter.com/dianarailton/status/12443998208" rel="external" tabindex="1">Diana Railton tweeted:</a></p><blockquote><p>The Content Strategy Forum in Paris was the best conference I&#8217;ve ever been to. Many thanks to @stcfrance  @Wion and all presenters #csforum10</p></blockquote><p>It wasn&#8217;t all cruises and champagne, however. It was also a matter of getting smarter about content strategy, as Rahel Bailie says in this CMS Wire article &#8211; <a
href="http://www.cmswire.com/cms/web-engagement/csforum10-content-strategy-its-time-for-a-strategic-content-lifecycle-007257.php" rel="external" tabindex="1">It&#8217;s Time for a Strategic Content Lifecycle</a>.</p><p>If you are in technical communication and know nothing about content strategy, you would do yourself and your career and your workplace a favor if you sat down and read &#8211; and studied &#8211; the articles and slides coming in the wake of this amazing conference. <a
href="http://intentionaldesign.ca/2010/04/15/content-lifecycle/" rel="external" tabindex="1">Rahel Bailie&#8217;s discussion of the content lifecycle</a> is the perfect place to start your studies. That&#8217;s because her focus is on the beginning &#8211; the strategic analysis. The reason that this analysis is so important is because it kicks off the content lifecycle. Yes, there is a lifecycle to your content! Go read what she says, and then you&#8217;ll be just as eager as others are to see her slides from the conference as well as the future discussions that post promises.</p><p>(If you need a break from the reading now and then, get the visual experience from the pictures in the <a
href="http://www.flickr.com/groups/csforum10" rel="external" tabindex="1">Flickr CS Forum 2010 group</a>.)</p><p>If you are wondering what content strategy has to do with technical communication, let David Farbey share <a
href="http://www.farbey.co.uk/index.php/2010/04/messages-from-the-content-strategy-forum/" rel="external" tabindex="1">the messages that he took away from csforum10</a> &#8211; and we&#8217;re not talking about the ones from a ouija board! Keep an eye on David Farbey&#8217;s blog for future meditations about content strategy and technical communication. Like many attendees, he&#8217;s been overwhelmed by all the energy pouring out of the conference and needs a moment to digest. We&#8217;re just jealous and eager to hear his reflections!</p><p><a
href="http://predicate-llc.com/media/presentation/exploring-editorial-strategy/" rel="external" tabindex="1">Exploring Editorial Strategy</a> is a topic that will make you sit up and take notice. You&#8217;ll be shouting hallelujah when Jeffrey MacIntyre, Predicate LLC sings the &#8220;content strategy gospel&#8221;.</p><p>It&#8217;s <em>so</em> good to see mobile addressed in Erin Scime&#8217;s <a
href="http://www.dopedata.com/2010/04/19/mobile-content-the-return-of-shovelware/" rel="external" tabindex="1">presentation about the possible return of shovelware</a>. I see so little discussion in technical communication circles that it makes me fear the topic of &#8220;mobile&#8221; is being neglected. It mustn&#8217;t be! Erin Scime&#8217;s presentation should clarify why.</p><p>As <a
href="http://en.wikipedia.org/wiki/Eyjafjallajökull" rel="external" tabindex="1">Eyjafjallajökull</a> calms down and people arrive home, more articles will be written and more discussions will be started. Monitor this <a
href="http://www.slideshare.net/event/content-strategy-forum-2010" rel="external" tabindex="1">SlideShare collection from the conference</a> and <a
href="http://delicious.com/rlovinger/%23csforum10" rel="external" tabindex="1">Rachel Lovinger&#8217;s Delicious bookmarks</a> to collect all your favorite news from CS Forum.</p><p>Finally, here&#8217;s the link from Steve Rosenbaum&#8217;s article in the Huffington Post as <a
href="http://www.huffingtonpost.com/steve-rosenbaum/content-strategists-gathe_b_538782.html" rel="external" tabindex="1">Content Strategists Gather in Paris</a>, which was originally published in Fast Company as <a
href="http://www.fastcompany.com/1614032/filter-or-be-flooded-do-you-need-a-content-strategist" rel="external" tabindex="1">Filter or Be Flooded: Do You Need a Content Strategist?</a> &#8211; exposure of the good kind!</p><p>Take another bow, <a
href="http://stcfrance.org/" rel="external" tabindex="1">STC France</a> and <a
href="http://www.stc-transalpine.org/" rel="external" tabindex="1">STC Transalpine</a>. You have triggered a vibrant kind of seismic activity in the technical communication world this month!</p> ]]></content:encoded> <wfw:commentRss>http://www.stc-europe.org/2010/04/23/get-smarter-about-content-strategy/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Paris and Content Strategy in the Spring!</title><link>http://www.stc-europe.org/2009/12/08/paris-and-content-strategy-in-the-spring/</link> <comments>http://www.stc-europe.org/2009/12/08/paris-and-content-strategy-in-the-spring/#comments</comments> <pubDate>Tue, 08 Dec 2009 17:48:28 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Conferences]]></category> <category><![CDATA[conference]]></category> <category><![CDATA[content strategy]]></category> <category><![CDATA[Content Strategy Forum]]></category> <category><![CDATA[csforum10]]></category> <category><![CDATA[stc france]]></category> <category><![CDATA[workshops]]></category> <guid
isPermaLink="false">http://www.stc-europe.org/?p=333</guid> <description><![CDATA[A rendezvous with content strategy in Paris in the springtime &#8211; it&#8217;s the stuff dreams are made of! (Well, for technical communicators, at least!) Mark 15-16 April 2010 on your calendars for the Content Strategy Forum 2010. It&#8217;s &#8220;where business analysis meets user experience and content development&#8221;. Will you be there, too? The program and [...]]]></description> <content:encoded><![CDATA[<p>A rendezvous with content strategy in Paris in the springtime &#8211; it&#8217;s the stuff dreams are made of! (Well, for technical communicators, at least!)</p><p>Mark 15-16 April 2010 on your calendars for the Content Strategy Forum 2010. It&#8217;s &#8220;where business analysis meets user experience and content development&#8221;. Will you be there, too?</p><p>The <a
href="http://www.regonline.co.uk/builder/site/Default.aspx?eventid=766137" rel="external" tabindex="1">program and registration information</a> reveals a rather dazzling lineup of workshops, presentations, and discussions led by leading experts and practitioners from the emerging field of Content Strategy.</p><p>We&#8217;ll try to keep up with the news here, but we also recommend that you subscribe to <a
href="http://stcfrance.org" rel="external" tabindex="1">articles from STC France</a> and follow news coming from <a
href="http://twitter.com/stcfrance" rel="external" tabindex="1">the @stcfrance Twitter account</a>. They&#8217;ll sharpen your appetite for an exciting forum in April!</p><div
style="margin:5px 0 5px 0; padding:0;"><p><a
href="https://www.regonline.co.uk/csforum10" title="Content Strategy Forum 2010"> <img
src="http://stcfrance.org/images/52.png" width="250" height="200" alt="Content Strategy Forum 2010 — 15-16 April" /> </a></p></div> ]]></content:encoded> <wfw:commentRss>http://www.stc-europe.org/2009/12/08/paris-and-content-strategy-in-the-spring/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
