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	<title>STC Europe SIG &#187; content strategy</title>
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		<title>Get Smarter About Content Strategy</title>
		<link>http://www.stc-europe.org/2010/04/23/get-smarter-about-content-strategy/</link>
		<comments>http://www.stc-europe.org/2010/04/23/get-smarter-about-content-strategy/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 10:00:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Content Strategy Forum]]></category>
		<category><![CDATA[csforum10]]></category>
		<category><![CDATA[stc france]]></category>
		<category><![CDATA[stc transalpine]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stc-europe.org/?p=435</guid>
		<description><![CDATA[by Karen Mardahl
Wow! An STC event that is covered by the Huffington Post. Wow! STC France and STC Transalpine deserve a round of applause louder than exploding volcanos for putting together such an excellent event! I didn&#8217;t attend, but I can feel the waves of excitement pouring out of Paris. It seems everyone had a [...]]]></description>
			<content:encoded><![CDATA[<p><em>by Karen Mardahl</em></p>
<p>Wow! An STC event that is covered by the Huffington Post. Wow! <a href="http://stcfrance.org/" rel="external" tabindex="1">STC France</a> and <a href="http://www.stc-transalpine.org/" rel="external" tabindex="1">STC Transalpine</a> deserve a round of applause louder than exploding volcanos for putting together such an excellent event! I didn&#8217;t attend, but I can feel the waves of excitement pouring out of Paris. It seems everyone had a fantastic time. <a href="http://twitter.com/dianarailton/status/12443998208" rel="external" tabindex="1">Diana Railton tweeted:</a></p>
<blockquote><p>The Content Strategy Forum in Paris was the best conference I&#8217;ve ever been to. Many thanks to @stcfrance  @Wion and all presenters #csforum10</p></blockquote>
<p>It wasn&#8217;t all cruises and champagne, however. It was also a matter of getting smarter about content strategy, as Rahel Bailie says in this CMS Wire article &#8211; <a href="http://www.cmswire.com/cms/web-engagement/csforum10-content-strategy-its-time-for-a-strategic-content-lifecycle-007257.php" rel="external" tabindex="1">It&#8217;s Time for a Strategic Content Lifecycle</a>.</p>
<p>If you are in technical communication and know nothing about content strategy, you would do yourself and your career and your workplace a favor if you sat down and read &#8211; and studied &#8211; the articles and slides coming in the wake of this amazing conference. <a href="http://intentionaldesign.ca/2010/04/15/content-lifecycle/" rel="external" tabindex="1">Rahel Bailie&#8217;s discussion of the content lifecycle</a> is the perfect place to start your studies. That&#8217;s because her focus is on the beginning &#8211; the strategic analysis. The reason that this analysis is so important is because it kicks off the content lifecycle. Yes, there is a lifecycle to your content! Go read what she says, and then you&#8217;ll be just as eager as others are to see her slides from the conference as well as the future discussions that post promises.</p>
<p>(If you need a break from the reading now and then, get the visual experience from the pictures in the <a href="http://www.flickr.com/groups/csforum10" rel="external" tabindex="1">Flickr CS Forum 2010 group</a>.)</p>
<p>If you are wondering what content strategy has to do with technical communication, let David Farbey share <a href="http://www.farbey.co.uk/index.php/2010/04/messages-from-the-content-strategy-forum/" rel="external" tabindex="1">the messages that he took away from csforum10</a> &#8211; and we&#8217;re not talking about the ones from a ouija board! Keep an eye on David Farbey&#8217;s blog for future meditations about content strategy and technical communication. Like many attendees, he&#8217;s been overwhelmed by all the energy pouring out of the conference and needs a moment to digest. We&#8217;re just jealous and eager to hear his reflections! </p>
<p><a href="http://predicate-llc.com/media/presentation/exploring-editorial-strategy/" rel="external" tabindex="1">Exploring Editorial Strategy</a> is a topic that will make you sit up and take notice. You&#8217;ll be shouting hallelujah when Jeffrey MacIntyre, Predicate LLC sings the &#8220;content strategy gospel&#8221;.</p>
<p>It&#8217;s <em>so</em> good to see mobile addressed in Erin Scime&#8217;s <a href="http://www.dopedata.com/2010/04/19/mobile-content-the-return-of-shovelware/" rel="external" tabindex="1">presentation about the possible return of shovelware</a>. I see so little discussion in technical communication circles that it makes me fear the topic of &#8220;mobile&#8221; is being neglected. It mustn&#8217;t be! Erin Scime&#8217;s presentation should clarify why.</p>
<p>As <a href="http://en.wikipedia.org/wiki/Eyjafjallajökull" rel="external" tabindex="1">Eyjafjallajökull</a> calms down and people arrive home, more articles will be written and more discussions will be started. Monitor this <a href="http://www.slideshare.net/event/content-strategy-forum-2010" rel="external" tabindex="1">SlideShare collection from the conference</a> and <a href="http://delicious.com/rlovinger/%23csforum10" rel="external" tabindex="1">Rachel Lovinger&#8217;s Delicious bookmarks</a> to collect all your favorite news from CS Forum.</p>
<p>Finally, here&#8217;s the link from Steve Rosenbaum&#8217;s article in the Huffington Post as <a href="http://www.huffingtonpost.com/steve-rosenbaum/content-strategists-gathe_b_538782.html" rel="external" tabindex="1">Content Strategists Gather in Paris</a>, which was originally published in Fast Company as <a href="http://www.fastcompany.com/1614032/filter-or-be-flooded-do-you-need-a-content-strategist" rel="external" tabindex="1">Filter or Be Flooded: Do You Need a Content Strategist?</a> &#8211; exposure of the good kind!</p>
<p>Take another bow, <a href="http://stcfrance.org/" rel="external" tabindex="1">STC France</a> and <a href="http://www.stc-transalpine.org/" rel="external" tabindex="1">STC Transalpine</a>. You have triggered a vibrant kind of seismic activity in the technical communication world this month!</p>
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		</item>
		<item>
		<title>Paris and Content Strategy in the Spring!</title>
		<link>http://www.stc-europe.org/2009/12/08/paris-and-content-strategy-in-the-spring/</link>
		<comments>http://www.stc-europe.org/2009/12/08/paris-and-content-strategy-in-the-spring/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 17:48:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Content Strategy Forum]]></category>
		<category><![CDATA[csforum10]]></category>
		<category><![CDATA[stc france]]></category>
		<category><![CDATA[workshops]]></category>

		<guid isPermaLink="false">http://www.stc-europe.org/?p=333</guid>
		<description><![CDATA[A rendezvous with content strategy in Paris in the springtime &#8211; it&#8217;s the stuff dreams are made of! (Well, for technical communicators, at least!)
Mark 15-16 April 2010 on your calendars for the Content Strategy Forum 2010. It&#8217;s &#8220;where business analysis meets user experience and content development&#8221;. Will you be there, too?
The program and registration information [...]]]></description>
			<content:encoded><![CDATA[<p>A rendezvous with content strategy in Paris in the springtime &#8211; it&#8217;s the stuff dreams are made of! (Well, for technical communicators, at least!)</p>
<p>Mark 15-16 April 2010 on your calendars for the Content Strategy Forum 2010. It&#8217;s &#8220;where business analysis meets user experience and content development&#8221;. Will you be there, too?</p>
<p>The <a href="http://www.regonline.co.uk/builder/site/Default.aspx?eventid=766137" rel="external" tabindex="1">program and registration information</a> reveals a rather dazzling lineup of workshops, presentations, and discussions led by leading experts and practitioners from the emerging field of Content Strategy. </p>
<p>We&#8217;ll try to keep up with the news here, but we also recommend that you subscribe to <a href="http://stcfrance.org" rel="external" tabindex="1">articles from STC France</a> and follow news coming from <a href="http://twitter.com/stcfrance" rel="external" tabindex="1">the @stcfrance Twitter account</a>. They&#8217;ll sharpen your appetite for an exciting forum in April!</p>
<div style="margin:5px 0 5px 0; padding:0;">
<p><a href="https://www.regonline.co.uk/csforum10" title="Content Strategy Forum 2010"> <img src="http://stcfrance.org/images/52.png" width="250" height="200" alt="Content Strategy Forum 2010 — 15-16 April" /> </a></p>
</div>
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